Legal
Cookie Policy
Last updated: October 2026
This policy lists every cookie and piece of browser storage Intervyo ("we", "us", "our") uses, what each one does, and how you control them. Analytics and marketing storage only ever runs if you choose to allow it on the cookie banner. Nothing in this policy assumes your consent from the fact that you are using the site.
What cookies and similar technologies are
Cookies are small text files stored on your device by a website. Browser storage (localStorage) is a similar mechanism that stays on your device until it is cleared. We use both, and this policy covers both. Where a table row below says "browser storage", it is not a cookie but works in a comparable way.
How consent works here
The first time you visit, a banner offers two equally prominent choices: Accept analytics or Essential only. Your choice is recorded in a single cookie called iv_consent.
- Until you choose, no analytics or marketing storage runs at all. The banner does not block the page; you can ignore it and browse with essential cookies only.
- If you choose essential only, analytics never loads, the marketing attribution cookie is never set, and any analytics cookies left over from an earlier visit are deleted.
- If you accept, Google Analytics and Ahrefs load and the attribution cookie can be set. You can withdraw this at any time (see below).
On the US site (useintervyo.com) the banner is a notice instead: first-party analytics, including the iv_anon id, is on unless you choose Opt out of analytics, in the banner or in the footer. If your browser sends a Global Privacy Control signal, we treat it as an opt-out. We never sell or share this data. Google Analytics and Ahrefs still load only after you choose OK.
The site and the app share one choice: what you pick on intervyo.co.uk also applies to app.intervyo.co.uk, and the same for useintervyo.com.
Essential cookies keep the site working and cannot be switched off; everything else waits for your choice.
Storage on the marketing site
This is the complete inventory for intervyo.co.uk and useintervyo.com.
| Name | What it is | Purpose | Lifetime | Category |
|---|---|---|---|---|
| iv_consent | Cookie | Records the choice you made on the cookie banner, so we do not ask again and so analytics knows whether it is allowed to load. | 12 months if you accept, 6 months if you decline | Essential |
| intervyo_country | Cookie | Remembers your choice between the UK and US sites so the signup button points at the right one. | 24 hours | Functional |
| intervyo_invite | Cookie | Honours the referral link you arrived with, so the person who invited you gets credit when you sign up. | 30 days | Functional |
| pending_referral | Browser storage | A fallback copy of the same referral code, used only if the cookie is blocked. | Until cleared | Functional |
| iv_attr | Cookie | Records which campaign or link brought you here, so we know which of our posts and campaigns actually help people find us. | 30 days | Marketing. UK site: only set after you accept. US site: set unless you opt out |
| iv_anon | Cookie | A random id, shared by this site and the app, that lets us count return visits and see which pages lead to a signup. It holds nothing about you. If you sign up, it is linked to your account so we can see which pages helped. | 13 months | Analytics. UK site: only set after you accept. US site: set unless you opt out or your browser sends Global Privacy Control |
| intervyo_visitor | Browser storage (this tab only) | A random id for this tab, so the pages of one visit can be grouped and counted. It starts again after 30 minutes without activity and is deleted when you close the tab. | Until you close the tab | First-party statistics, no lasting id |
| _ga and _ga_* | Cookies | Google Analytics 4. Aggregate statistics about which pages are visited and how people move through the site. | Up to 13 months | Analytics. Only set after you accept |
| Ahrefs analytics | Cookieless script | Aggregate page statistics. It sets no cookies and stores nothing on your device. | Nothing stored | Analytics. Only loads after you accept |
| intervyo_demo_token | Cookie and browser storage | A random id for the free demo on the marketing site, used to limit demo runs per device and prevent abuse. | 30 days | Essential (strictly necessary anti-abuse) |
Alongside the demo token, the free demo also sends a basic device signal (screen size, language, time zone) used solely to prevent abuse of the free demo. It is not used for tracking or advertising.
Storage in the app
If you sign up, the app at app.intervyo.co.uk uses browser storage rather than tracking cookies:
| Name | What it is | Purpose | Lifetime | Category |
|---|---|---|---|---|
| Supabase auth session | Browser storage | Keeps you signed in to the app. | Until you sign out | Essential |
| iv_anon | Cookie | The same analytics id as on the marketing site (see above), under the same choice. | 13 months | Analytics. Same rule as the marketing site |
| intervyo_event_session_id | Browser storage (this tab only) | A random id for this tab, so the steps of one visit can be grouped. It starts again after 30 minutes without activity and is deleted when you close the tab. | Until you close the tab | First-party statistics, no lasting id |
| Theme and interface preferences | Browser storage | Remembers dark or light mode and other interface choices. | Until cleared | Functional |
The app also records first-party usage events (for example which features you use) sent to our own database only. No third-party analytics runs inside the app.
Third parties
- Google Analytics 4, aggregate site analytics. Loads only after you accept analytics.
- Ahrefs, cookieless site analytics. Loads only after you accept analytics.
- Stripe, payment pages are hosted by Stripe, which applies its own cookie policy on its own domain.
Each of these has its own privacy and cookie policies. See our subprocessors list for the full picture of who processes data for us.
Withdrawing your choice
You can change your mind at any time. The Cookie settings link in the footer of every page clears your saved choice and shows the banner again, so you can pick differently. Choosing essential only stops analytics from that point on and deletes our analytics cookies. On the US site the footer link reads Opt out of analytics and takes effect at once. In the app, the same controls are under Settings, Your data.
Your browser also lets you view, delete, or block cookies directly. For Google Analytics specifically there is also the Google Analytics opt-out browser add-on.
Impact of blocking essential storage
- Blocking all cookies in your browser may stop the free demo working and stop referral links being honoured
- In the app, blocking browser storage prevents signing in
- Your preferences may not be saved between visits
Contact us
If you have any questions about our use of cookies, please contact us at:
Promote Innovation
Email: contact@intervyo.co.uk